Xinjiang’s 14th Five-Year Tourism Plan is mainly reflected in the ‘Outline of the 14th Five-Year Plan for Cultural and Tourism Development of the Xinjiang Uyghur Autonomous Region’. The following is a summary of the core content of the plan.?
I. Overall Objective?
Number of Tourist Arrivals: By 2025, Xinjiang strives to reach a high level of tourist arrivals, with the target set at 320 million arrivals as proposed at the 2025 Cultural and Tourism Work Conference of the Xinjiang Uyghur Autonomous Region.?
Total Tourism Revenue: Achieve significant growth in total tourism revenue by improving tourism service quality and enriching tourism product supply.?
II. Key Tasks?
Enhancement of Tourism Carrying Capacity: Strengthen the construction of tourism infrastructure and boutique scenic areas, support the development of tourism market entities, and improve overall tourism reception capacity.?
Optimization of Tourism Industry Layout: Adhere to planning guidance, integration and innovation, highlighting characteristics, and brand development to form a tourism development pattern with Xinjiang’s characteristics.?
Expansion of Tourism Product Supply: Promote the integrated development of industries such as ‘Tourism+’ and ‘+Tourism’, establish a tourism commodity system in Xinjiang, and expand tourism supply at multiple levels and in all directions.?
Creation of Distinctive Tourism Brands: Increase efforts to cultivate distinctive tourism brands such as eco-tourism, historical and cultural tourism, folklore tourism, red tourism, rural tourism, and border tourism.?
Promotion of Key Tourism Projects: Including the construction of tourism boutique scenic areas, major tourism infrastructure projects, and tourism resort development projects.?
III. Specific Measures?
Policy Support: The Party Committee and People’s Government of the Autonomous Region have taken a high-level approach to promote the cultural and tourism industry by incorporating it into the sequence of the Autonomous Region’s ‘Top Ten Industrial Clusters’ and issuing a series of policy documents to provide solid support for the development of the cultural and tourism industry.?
Investment-Driven Development: Government investments in cultural and tourism infrastructure projects, such as the construction of new key venues like the Xinjiang Intangible Cultural Heritage Museum and the Xinjiang Archaeological Specimen Warehouse, as well as the promotion of a number of key cultural and tourism projects.?
Brand Building: By hosting events such as the Xinjiang Cultural and Arts Festival and the Silk Road Music Festival in Xinjiang, China, the cultural and tourism brand of ‘Xinjiang, a Wonderful Place’ has been established.?
Regional Coordination: Promote the integrated development of military-civilian tourism, strengthening cooperation between the Xinjiang Production and Construction Corps and local governments in tourism planning, product development, marketing, and other aspects.?
IV. Achievements and Outlook?
Notable Achievements: During the 14th Five-Year Plan period, the tourism industry in Xinjiang has achieved notable results, with a rapid increase in both the number of tourist arrivals and total tourism revenue.?
Future Outlook: With the in-depth implementation of the 14th Five-Year Tourism Plan, the tourism industry in Xinjiang will usher in broader development prospects, injecting new vitality into Xinjiang’s economic and social development.?
In summary, Xinjiang’s 14th Five-Year Tourism Plan aims at high-quality development, promoting sustained and healthy development of the tourism industry in Xinjiang through measures such as enhancing tourism carrying capacity, optimizing the layout of the tourism industry, expanding tourism product supply, and creating distinctive tourism brands.?