The tourism planning of Bazhou (Bayingol Mongolian Autonomous Prefecture), Xinjiang, covers rich natural landscapes, historical and cultural sites, and ethnic customs experiences, aiming to create diverse tourism routes and products to meet the needs of different tourists. The following is a detailed summary of the tourism planning of Bazhou:?
I. Overall Objectives?
Bazhou is committed to leveraging tourism planning to fully play the role of tourism as the main driving force for accelerating the growth of the tertiary industry, ensuring steady growth in the number of tourists and tourism revenue, and significantly enhancing the brand influence of ‘Magnificent Bazhou with Silk Road Scenery’.?
II. Tourism Route Planning?
Bazhou has launched multiple quality tourism routes, covering different options from one-day to multi-day tours, including historical and cultural tours, leisure and resort tours, self-driving tours, etc.?
Historical and Cultural Tours: For example, a one-day historical and cultural tour of Bazhou, where tourists can visit the Bazhou Museum, Yuli County Silk Road and Great Wall Culture Museum, etc., to gain an in-depth understanding of the historical and cultural heritage of Bazhou.?
Leisure and Resort Tours: For example, a three-day leisure and resort tour in the Yanqi Basin of Bazhou, where tourists can visit Swan River Scenic Area, Bosten Lake, Beishan Forest Park, etc., and enjoy the fun of nature and leisure.?
Self-driving Tours: For example, the self-driving tour along the Duku Highway, where tourists can enjoy the magnificent natural scenery of scenic areas such as Huangmiao, Gongnais, and Bayinbrook.?
III. Upgrading of Key Scenic Areas?
Bazhou is committed to upgrading three leading scenic areas (Bayinbrook Scenic Area, Bosten Lake Scenic Area, Lop Nur Village, etc.) and renovating and upgrading important scenic spots such as the Seven Star Buddhist Temple Site in Yanqi County and Korla Sports Park, striving to create higher-level tourist attractions.?
IV. Tourism Infrastructure Construction?
Bazhou strengthens the construction of tourism infrastructure, such as connecting the tourist highway around Bosten Lake, improving the environment along scenic areas and their surroundings, and promoting the construction of projects like the Peacock Beach RV Campground.?
Meanwhile, Bazhou also pays attention to the development of waterfront homestays and rural homestays in scenic areas to improve tourists’ accommodation experience.?
V. Tourism Marketing and Promotion?
Bazhou enhances the popularity and influence of its tourism through multi-channel and multi-form tourism marketing and promotion, such as holding tourism festivals and participating in domestic and international tourism fairs.?
VI. Tourism Services and Guarantees?
Bazhou focuses on improving tourism service quality and strengthening the supervision of the tourism market to ensure the protection of tourists’ legitimate rights and interests.?
At the same time, Bazhou also strengthens tourism safety management and improves emergency response plans to ensure the personal and property safety of tourists.?
In summary, the tourism planning of Bazhou, Xinjiang, is based on diverse tourism routes and products. By upgrading key scenic areas, strengthening infrastructure construction, intensifying marketing and promotion efforts, and improving tourism service quality, it aims to create an influential tourism destination.?