Xinjiang’s 12th Five-Year Tourism Plan mainly focuses on enhancing tourism service capabilities, building tourism brands, strengthening infrastructure construction, and promoting the integrated development of the tourism industry with other industries. The following is a summary of the key points of Xinjiang’s 12th Five-Year Tourism Plan:?
I. Overall Objectives?
Tourism Revenue Doubling: During the 12th Five-Year Plan period, Xinjiang was committed to achieving an average annual growth rate of over 20% in tourism revenue. Through years of effort, the goal of a "100 billion yuan industry" in tourism was achieved.?
Infrastructure Construction: Increase investment in infrastructure and service system construction, enhance tourism service capabilities, and provide tourists with a more convenient and comfortable tourism environment.?
II. Specific Measures?
Building Tourism Brands: Relying on abundant tourism resources such as Mount Tianshan and the Silk Road, Xinjiang builds distinctive tourism brands to attract domestic and foreign tourists.?
Promoting Integrated Development: Promote the integrated development of the tourism industry with culture, sports, agriculture, industry, and other industries, expand the tourism industry chain, and enhance tourism added value.?
Strengthening Regional Cooperation: Strengthen tourism cooperation with neighboring provinces and countries, jointly develop tourism routes and products, and enhance the popularity and influence of Xinjiang tourism.?
Improving Service Quality: Strengthen training for tourism practitioners, enhance service awareness and levels, and provide tourists with higher-quality tourism services.?
III. Key Tasks?
Tourism Product Development: Based on market demand and resource advantages, diversified tourism products were developed to meet the needs of different tourists.?
Market Promotion: Efforts were intensified to promote Xinjiang tourism through various channels and methods, attracting more tourists to visit and sightsee.?
Ecological Protection: Emphasis was placed on ecological protection during tourism development to achieve sustainable development of the tourism industry.?
IV. Implementation Effects?
Double Breakthroughs in Tourism Numbers and Revenue: During the 12th Five-Year Plan period, Xinjiang achieved double breakthroughs in tourism numbers and revenue, making tourism an important pillar of Xinjiang’s economic development.?
Significant Improvement in Tourism Infrastructure: Through increased investment and construction efforts, Xinjiang’s tourism infrastructure has been significantly improved, providing tourists with a more convenient and comfortable tourism environment.?
Enhancement of Tourism Brand Influence: Xinjiang successfully created a batch of distinctive tourism brands, enhancing the international and domestic popularity and influence of Xinjiang tourism.?
Overall, Xinjiang’s 12th Five-Year Tourism Plan laid a solid foundation for the rapid development of the tourism industry in Xinjiang and provided useful references for subsequent tourism planning.?
