To encourage tourism in Xinjiang, the government and relevant institutions have taken various measures. Here are some of the main initiatives:?
I. Policy Support and Special Action Plans?
The Ministry of Culture and Tourism has released the ‘Working Plan for Special Action Plan to Promote Tourism Consumption in Xinjiang’, planning to introduce 30 measures to support the development of Xinjiang’s cultural and tourism industry from 2024 to 2026, focusing on five aspects: inbound markets, destinations, product supply, transportation services, and promotion.?
II. Enhancement of Transportation Services?
By optimizing tourist routes and improving transportation services, the convenience for tourists to visit Xinjiang has been enhanced, making the distant icy and snowy secrets of Xinjiang an accessible poem and distant place.?
III. Development of Specialized Tourism Products?
Based on its resource advantages, Xinjiang promotes the continuous growth of the ice and snow economy and launches winter boutique tourism products, such as skiing and snow appreciation, attracting a large number of tourists.?
The launch of specialized tourism products such as Silver Hair Trains provides exclusive itineraries for middle-aged and elderly tourists, allowing them to easily and comfortably experience the charm of Xinjiang.?
IV. Special Tourist Trains for Aiding Xinjiang?
The special tourist trains for aiding Xinjiang organized by the Ministry of Culture and Tourism, China National Railway Group Co., Ltd., and other organizations further encourage and support tourists to visit Xinjiang, contributing to its economic and social development.?
V. Promotion and Marketing Activities?
By conducting inbound marketing, launching group tours, transportation, hotel accommodations, and other discount activities, attracting more potential tourists to discover the beautiful Xinjiang.?
Jointly launching a batch of key TV dramas and web dramas themed on Xinjiang with the State Administration of Radio and Television to attract more tourists to ‘travel to Xinjiang following the dramas’, thereby enhancing Xinjiang’s popularity and attractiveness.?
The implementation of these initiatives has not only promoted the development of tourism in Xinjiang but also enhanced its popularity and influence both domestically and internationally, injecting new vitality into Xinjiang’s economic and social development.?