Ili, as a famous tourist destination in Xinjiang, attracts a large number of tourists with its beautiful natural scenery and rich ethnic culture. However, with the rapid development of tourism, Ili’s tourism has also faced some issues of destruction, mainly including the following aspects:?
I. Destruction of the Natural Environment?
Grassland destruction: Some tourists ignore warning signs and privately drive their cars onto the grasslands, causing large-scale destruction of pasture. This behavior not only affects the ecological balance of the grasslands but also brings economic losses to local herdsmen.?
II. Damage to Cultural Heritage?
Excessive commercialization: At some attractions in Ili, excessive commercial development has caused attractions to lose their original historical and cultural value. In pursuit of profits, businesses often neglect the protection and restoration of attractions.?
III. Issues with Tourism Service Quality?
Although this does not directly equate to ‘damage’ to Ili, it affects tourists’ experience and may indirectly lead to negative evaluations of local tourism resources:?
Varying quality of guide services: Some guides lack professional knowledge and service attitude, affecting tourists’ travel experience.?
Irregular traffic management: In some places, traffic management is chaotic, and taxi overcharging occurs frequently, which not only affects tourists’ travel experience but also damages Ili’s tourism image.?
To protect the tourism resources of Ili, the local government and relevant departments should strengthen management, enhance tourists’ environmental awareness, and at the same time strengthen supervision of the tourism service industries such as guides and transportation to improve service quality. Only in this way can the sustainable development of Ili’s tourism industry be achieved.?