The Yili government has carried out multiple promotion and development efforts in tourism.?
The government of the Yili Kazak Autonomous Prefecture attaches great importance to the development of the tourism industry, actively promoting high-quality development through various means such as convening tourism work meetings, formulating tourism plans, and investing in tourism facility construction. For example, in the autumn and winter of 2024, the Prefecture directly intensified tourism promotion efforts, fully implemented the autonomous region’s tourism deployment requirements, and focused on the development direction of four-season tourism, with a high-level layout for the development path of ice and snow tourism. It held multiple ice and snow tourism activities and achieved remarkable results.?
In addition, the Yili government also focuses on upgrading the level of tourism software and hardware facilities and management service levels, promoting the deep integration of culture and tourism. In terms of tourism resources, Yili boasts unique natural scenery and rich cultural landscapes, such as the Gongnais Grassland, Tangbula Grassland, Nalati Grassland, and other famous grasslands, as well as historic and cultural sites like the Gedengshan Monument and the General’s Mansion of Yili, which provide a solid foundation for the development of Yili’s tourism industry.?
To further enhance the competitiveness of the tourism industry, the Yili government also actively promotes the development of all-for-one tourism, achieving organic integration and industrial integration of resources across all time domains, regions, and elements. Through government guidance, overall planning, market orientation, enterprise-led efforts, and social participation, the Yili government is committed to creating tourism brands with local characteristics and promoting the opening-up, smooth development, integration, and coordinated development of the regional tourism industry.?
In summary, the Yili government has carried out comprehensive and in-depth promotion and development work in tourism, striving to make Yili a well-known tourist destination both domestically and internationally.?