The reform of the tourism supply side in Xinjiang is being actively promoted, aiming to meet tourists’ diverse needs by optimizing structure and improving quality, and to promote the sustained, healthy, and rapid development of the tourism industry.?
Xinjiang has taken multiple measures in the reform of the tourism supply side. Firstly, Xinjiang focuses on strengthening infrastructure construction to optimize tourists’ travel experience. This includes optimizing domestic and international airline networks, opening additional popular tourist routes and customized flights, and launching special discounted flights to Xinjiang, aiming to enhance the convenience and comfort of traveling to Xinjiang.?
Secondly, Xinjiang is committed to cultivating new products, new routes, and new business formats. Relying on its unique resource advantages, Xinjiang has planned and launched a series of high-quality tourism products such as themed tours, self-drive tours, and customized tours. It has also continuously introduced self-drive tour routes and developed combined products such as ‘Explore Xinjiang’. These initiatives have enriched the supply of tourism products and met tourists’ diverse travel needs.?
Meanwhile, Xinjiang also focuses on improving service quality. By strengthening market supervision, optimizing the market environment, and enhancing service quality, Xinjiang is gradually forming a market order characterized by fair competition and healthy development. Additionally, financial institutions have also launched consumer-friendly measures such as issuing consumption vouchers and ticket discounts for key cultural and tourism consumption scenarios within Xinjiang, further enhancing tourists’ travel experience.?
In the process of advancing the reform of the tourism supply side, Xinjiang has also actively explored the deep integration of culture and tourism. By excavating and displaying Xinjiang’s rich cultural connotations and unique charm, Xinjiang has integrated cultural elements into tourism products, forming a unique tourism brand. This deep integration not only enhances the cultural connotation of tourism products but also promotes the inheritance and development of culture.?
In summary, Xinjiang has achieved remarkable results in the reform of the tourism supply side. Through measures such as optimizing structure, improving quality, enriching supply, and deepening integration, it has promoted the sustained, healthy, and rapid development of the tourism industry.?