The tourism strategy of the Ili River mainly includes enhancing the city’s tourist appeal based on the Ili River, developing rural tourism, and promoting the integrated development of culture and tourism.?
As an important river in Yining City, the tourism strategy of the Ili River is first embodied in enhancing the city’s tourist appeal based on the Ili River. In recent years, Yining City has continuously accelerated the construction of the landscape belt on both banks of the Ili River. By improving public infrastructure, creating ecological green wetland scenic areas, and other measures, it showcases the unique natural scenery of the Ili River and explores the cultural connotation of tourism, making the city’s tourist appeal more prominent. This has not only enhanced the city’s popularity but also expanded its development space.?
Secondly, the tourism strategy of the Ili River also includes developing rural tourism. The New Area on the South Bank of the Ili River in Yining City actively encourages residents to open farmhouse inns, homestays, and pick-your-own orchards by leveraging their own courtyards through the deepening of the ‘water-tourism integration’ strategy. This has stimulated robust vitality and sustained growth in the tourism industry. This rural tourism model not only diversifies the tourism formats of the Ili River but also provides income-generating channels for local residents.?
Furthermore, the tourism strategy of the Ili Prefecture emphasizes the integrated development of culture and tourism. As a region rich in high-quality cultural and tourism resources in Xinjiang, the Ili Prefecture will vigorously promote the integrated development of culture and tourism during the 14th Five-Year Plan period. It will meticulously plan for local cultural and tourism development, formulate relevant plans, and clarify development ideas, main objectives, key tasks, and significant measures to drive the high-quality development of the tourism industry in the Ili Prefecture.?
In summary, the tourism strategy of the Ili River constitutes a comprehensive system, encompassing enhancing the city’s tourist appeal based on the Ili River, developing rural tourism, and promoting the integrated development of culture and tourism, all aimed at advancing the high-quality development of the tourism industry in the Ili Prefecture.?