Yili is actively building the ‘International Tourism Valley.’ This plan is based on Yili’s rich tourism resources and unique natural conditions. Below is a detailed explanation regarding Yili’s efforts to build the ‘International Tourism Valley’:?
The Ili Kazak Autonomous Prefecture is located in the Yili River Valley in northern Tianshan Mountain in western Xinjiang, surrounded by mountains on three sides. Historically, it was a strategic location on the Northern Route of the ancient Silk Road. Today, it is a garden where multiple ethnic groups coexist harmoniously and an important fulcrum of the Silk Road Economic Belt. The vast territory, abundant resources, beautiful mountains and rivers, rich folklore, as well as the unique natural ecology and profound historical culture here provide incomparable advantages for the development of the tourism industry in Yili Prefecture.?
In recent years, leveraging its rich tourism resources, Yili Prefecture has continuously strengthened the construction of tourism infrastructure and scenic spots, actively developed tourism routes and tourism commodities, and fully promoted natural scenery tours, folk customs tours, historical and cultural tours, cross-border tours, and winter ice and snow tours, resulting in rapid development of the tourism industry.?
To further enhance the development level of the tourism industry, Yili Prefecture has proposed the goal of building the ‘International Tourism Valley’ and is carrying out construction in accordance with the ‘Overall Planning for Tourism in the Yili River Valley (2013-2030).’?
The Yili River Valley is the region with the richest tourism resources and the best ecological environment protection in western China. It boasts multiple national-level tourism resources such as World Natural Heritage sites, national 5A scenic areas, national scenic spots, and national forests. Among them, the Nalati and Karajun scenic areas, as national 5A scenic areas, continue to play a leading role in regional development and the construction of high-quality tourism products, driving Yili Prefecture to become a tourist highland in Xinjiang.?
In addition, Yili Prefecture also focuses on the diversified and personalized development of tourism products, launching various tourism projects such as lavender sightseeing, specialty homestays, and parent-child study tours to meet the needs of different tourists. For example, the Manxin Wangyou Valley Scenic Area is a tourist attraction that integrates tourism sightseeing, farming experiences, homestay wellness, research and science popularization, parent-child entertainment, and other functions, providing tourists with a rich travel experience.?
In summary, Yili Prefecture is actively building the ‘International Tourism Valley’ by strengthening the construction of tourism infrastructure, developing diversified tourism products, and improving tourism service quality, in order to further enhance the competitiveness and influence of Yili’s tourism industry.?