The key aspects of Xinjiang’s 13th Five-Year Tourism Development Plan include strengthening tourism infrastructure construction, focusing on the protection and development of tourism resources, enhancing tourism promotion and marketing, etc. The following are the specific details:
I. Tourism Infrastructure Construction
Transportation Network: During the 13th Five-Year Plan period, Xinjiang accelerated the construction of transportation networks such as railways, highways, and aviation, improving transportation convenience and efficiency, providing strong support for the development of the tourism industry.
Tourism Facilities: Strengthening the construction of tourism facilities such as hotels and scenic area service facilities to provide a better tourism environment and services, meeting the diverse needs of tourists.
II. Protection and Development of Tourism Resources
Natural Landscapes: Xinjiang boasts unique natural landscapes such as Mount Tianshan and Korla Grand Canyon. During the 13th Five-Year Plan period, Xinjiang strengthened the protection of these natural landscapes while actively developing and utilizing these tourism resources to launch more distinctive tourism products.
Ethnic Culture: Xinjiang also focuses on protecting and inheriting the rich ethnic cultures, such as the traditional cultures of the Uyghur and Kazakh ethnic groups, displaying and disseminating these cultures through tourism to attract more tourists to experience them.
III. Tourism Promotion and Marketing
Media Channels: Xinjiang has increased promotion of Xinjiang tourism through various media channels such as television, radio, and the internet, showcasing the beautiful scenery and unique charm of Xinjiang to domestic and foreign tourists.
Tourism Cooperation: Strengthening tourism cooperation with other provinces and cities, conducting joint promotional activities, enhancing the popularity and influence of Xinjiang tourism, and attracting more tourists.
IV. Tourism Development Plans and Goals
Development Plan: Xinjiang’s 13th Five-Year Tourism Plan proposes the establishment of a new pattern for all-for-one tourism development through resource integration, industrial convergence, and joint construction and sharing, using tourism to drive and promote coordinated economic and social development.
Development Goals: Striving to achieve a total of 300 million tourist arrivals, realize total tourism consumption of RMB 600 billion, and provide tourism-related employment for 2.5 million people by the end of 2020 (i.e., the end of the 13th Five-Year Plan).
Furthermore, Xinjiang vigorously promoted the strategy of “Revitalizing Xinjiang through Tourism” during the 13th Five-Year Plan period, fully implementing the rural revitalization strategy, which led to rapid development in rural tourism. There are now over 8,000 farming (herding) leisure sites across Xinjiang, with a significant increase in the number of starred farming (herding) leisure sites. At the same time, Xinjiang also focused on enriching and improving the tourism industry chain to promote high-quality development of tourism homestays.
In summary, during the 13th Five-Year Plan period, Xinjiang effectively promoted the development of its tourism industry through measures such as strengthening tourism infrastructure construction, focusing on the protection and development of tourism resources, enhancing tourism promotion and marketing, and advancing rural tourism development.