In 2024, all indicators of Xinjiang’s tourism industry reached new record highs. Specifically, Xinjiang received 302 million tourist visits in 2024, a year-on-year increase of 14%, with total tourist spending reaching 359.542 billion yuan, a year-on-year increase of 21%. This achievement has ranked Xinjiang’s tourism popularity second in the country.?
In addition, during the just-concluded Spring Festival holiday, Xinjiang also showed strong growth momentum in tourism, receiving 7.9425 million tourist visits and generating tourist spending of 8.075 billion yuan, with year-on-year increases of 10.04% and 9.35%, respectively. This further proves the attractiveness and potential of Xinjiang’s tourism industry, characterized by ‘all year round, all seasons, multiple business forms, and strong innovation’.?
The reason why Xinjiang’s tourism has been able to reach this new high is inseparable from its abundant tourism resources and sustained development momentum. The Xinjiang government has also issued a series of policy documents to promote the development of the cultural tourism industry, making it an emerging strategic pillar industry and a people’s livelihood and happiness industry with distinctive characteristics of the times.?
In summary, Xinjiang’s tourism industry achieved remarkable results in 2024, not only setting new record highs in the number of tourists received and tourist spending but also continuously enhancing its tourism popularity and attractiveness.?