The integrated development of sports and tourism in Xinjiang is showing strong momentum and has become a new engine for promoting high-quality economic development.?
With its unique geographical advantages and abundant natural resources, Xinjiang has achieved remarkable results in the integrated development of sports and tourism in recent years. The hosting of various sports activities and events has not only attracted a large number of tourists to come and watch and experience but also driven the development of the local economy.?
I. Rich and Colorful Sports Activities?
Sports activities in Xinjiang cover skiing, football, basketball, cycling races, horse racing, and many other events. For example, at the General Mountain International Ski Resort in Altay City, skiing enthusiasts can enjoy the fun of skiing in stunning scenery, and events such as the ‘Sunset Party on the Mountain Top’ have attracted many tourists to come and visit.?
. In addition, the impressive performance of the Chinese U20 men’s national football team at the Asian Cup has also inspired the patriotic enthusiasm and sports dreams of young Xinjiang fans.?
II. Sports Events Promote Tourism Development?
By hosting various sports events, Xinjiang has further promoted the development of tourism. For example, the Targar Rally, the Sayram Lake Ring Road Cycling Race, and other quality events have not only attracted many domestic and foreign participants but also attracted a large number of tourists to come and watch the races and travel.?
. The hosting of these events has not only enhanced Xinjiang’s international influence but also driven the development of local catering, accommodation, and related industries.?
III. Continuous Emergence of Quality Sports Tourism Projects?
Xinjiang has also achieved remarkable results in the development of quality sports tourism projects. For example, the Yumin County Baluruke Sports Tourism Route, the ‘Cradle of Human Skiing’ Ancient Fur Skiing Competition, etc., have become well-known domestic and international quality sports tourism projects.?
. The successful creation of these projects has not only enriched Xinjiang’s sports tourism resources but also improved the quality and influence of Xinjiang’s sports tourism.?
IV. Continuous Improvement of Sports and Tourism Infrastructure?
To promote the integrated development of sports and tourism, Xinjiang has also continuously improved its sports and tourism infrastructure. For example, strengthening the construction of ice and snow venues and facilities, creating ice and snow sports tourism resorts, etc., to provide tourists with a higher-quality sports tourism experience.?
. At the same time, strengthening the construction of equestrian sports and ‘three major ball’ venue facilities also provides venue support for driving high-end equestrian sports event tourism consumption.?
In summary, Xinjiang has achieved remarkable results in the integrated development of sports and tourism, becoming a new engine for promoting high-quality economic development. In the future, with the continuous improvement of sports and tourism infrastructure and the continuous emergence of quality sports tourism projects, Xinjiang’s sports tourism industry will usher in broader development prospects.?