The tourism planning for Yili City is a comprehensive project aimed at enhancing the attractiveness and competitiveness of Yili City as a tourist destination through reasonable planning and development. Here are some suggestions for the tourism planning of Yili City:?
I. Overall Objective?
Clear positioning: Develop Yili City into a comprehensive tourist destination integrating natural scenery, ethnic culture, and historical relics.?
Sustainable Development: Achieve long-term stable development of the tourism industry on the basis of protecting the ecological environment and cultural heritage.?
II. Planning Content?
Resource Integration and Product Development?
Natural Scenery: Relying on Yili City’s rich natural landscapes, such as the Nalati Grasslands, Karajun Grasslands, and Sayram Lake, develop tourism products for grassland sightseeing, lake tours, mountain exploration, and more.?
Ethnic Culture: Excavate and display the unique Kazakh, Uyghur, and other ethnic cultures of Yili City, allowing tourists to experience rich ethnic customs through folk villages, cultural festivals, ethnic dance performances, and other forms.?
Historical Relics: Protect and utilize Yili City’s historical relics, such as the former site of the Yili General’s Mansion and Huiyuan Bell and Drum Tower, to develop cultural tourism products and enhance tourists’ cultural experience.?
Infrastructure Construction?
Transportation: Improve Yili City’s transportation network and enhance the convenience and comfort of transportation modes such as roads, railways, and aviation. Strengthen transportation connections between scenic areas to facilitate tourist visits.?
Accommodation: Construct accommodation facilities of different grades around scenic areas and in the urban area of Yili City to meet the needs of tourists at different levels. At the same time, encourage the development of special accommodation forms such as homestays to enhance tourists’ accommodation experience.?
Catering: Promote Yili City’s local specialty cuisines, such as hand-grabbed meat and baked buns, and construct specialty catering streets in scenic areas and the urban area, allowing tourists to taste authentic Yili cuisine.?
Marketing and Brand Promotion?
Brand Building: Create a tourism brand image for Yili City, such as ‘Tianshan Valley, Beautiful Yili’, to enhance Yili City’s popularity and reputation at home and abroad.?
Promotion and Publicity: Utilize emerging media platforms such as the Internet and social media, as well as traditional media channels, to conduct comprehensive and multi-angled promotion and publicity for Yili City’s tourism. At the same time, organize tourism festivals, tourism fairs, etc., to attract more tourists to pay attention to Yili City’s tourism.?
Service and Management?
Improve Service Quality: Strengthen the training and management of tourism practitioners to enhance their service awareness and professional skills. At the same time, improve the tourism complaint handling mechanism to protect tourists’ legitimate rights and interests.?
Smart Tourism Construction: Promote smart tourism construction in Yili City, using big data, cloud computing, and other technological means to enhance the level of intelligence in tourism management and services. Provide tourists with more convenient and personalized tourism service experiences.?
III. Implementation Steps?
Research and Planning Phase: Conduct comprehensive research and analysis of Yili City’s tourism resources and market demand, and formulate a detailed tourism planning scheme.?
Infrastructure Construction Phase: Gradually advance the construction of transportation, accommodation, catering, and other infrastructure in accordance with the planning scheme.?
Product Development and Marketing Phase: Based on infrastructure construction, develop distinctive tourism products and conduct marketing and brand promotion.?
Service and Management Improvement Phase: Strengthen the training and management of tourism practitioners to improve service quality and management levels. At the same time, promote smart tourism construction to enhance the level of intelligence in tourism management and services.?
Through the implementation of the above plan, Yili City will further enhance its attractiveness and competitiveness as a tourist destination, achieving long-term stable development of the tourism industry.?
