The momentum of universal tourism development in Zhaosu County, Yili Kazak Autonomous Prefecture, Xinjiang, is robust, and it has become a popular tourist destination.?
Zhaosu County boasts beautiful natural scenery and a long historical culture, and is one of the first national universal tourism demonstration zones. It is known as the ‘Hometown of Chinese Tianma Horses’, ‘Hometown of Chinese Rapeseed’, ‘Hometown of Chinese Brown Cattle’, ‘Rainbow City of China’, and other titles. It is rich in cultural tourism resources and has superior endowments.?
. In recent years, relying on its unique natural and climatic conditions and abundant tourism resources, Zhaosu County has established the strategy of ‘Developing the County through Ecology and Strengthening the County through Tourism’, and innovatively proposed the development concept of ‘Universal Tourism and Tourism Prosperity for All’, striving to make tourism a pillar industry leading economic and social development.?
To promote the development of universal tourism, Zhaosu County has continuously strengthened the construction of infrastructure in scenic areas, improved reception capacity, and carefully designed tourism products, deepening the integration of culture and tourism. Currently, Zhaosu County has 19 national A-level scenic areas, including 5 4A-level scenic areas, such as the Xiata Scenic Area and the Tianma Tourism and Cultural Park.?
. These scenic areas not only boast charming natural scenery but also incorporate rich cultural connotations, providing tourists with diverse tourism experiences.?
In addition, Zhaosu County has actively innovated tourism formats, promoting the transformation of icy ‘cold resources’ into a ‘hot economy’. With the launch of the Tianma Ice and Snow Tourism Season in Zhaosu County, unique ice and snow landscapes and abundant ice and snow activities have attracted a large number of tourists to visit. The Tianshan Ice and Snow Park within the Zhaosu Wetland Park scenic area has become a popular destination, where tourists can enjoy the fun brought by ice and snow to their hearts’ content.?
In terms of smart tourism, Zhaosu County has also made significant progress. Through digital means such as the ‘One Phone to Tour Zhaosu’ platform, tourists can enjoy a one-stop convenient experience that satisfies their needs for ‘eating, living, transportation, sightseeing, shopping, and entertainment’. These smart tourism initiatives have not only enhanced the tourists’ experience but also injected new vitality into the universal tourism development of Zhaosu County.?
In summary, the momentum of universal tourism development in Zhaosu County, Yili Kazak Autonomous Prefecture, Xinjiang, is robust, and it has become a popular tourist destination for both domestic and international visitors. In the future, with continuous improvements in tourism infrastructure, tourism products, and service quality in Zhaosu County, it is believed that its universal tourism will usher in even broader development prospects.?