There are various ways to boost tourism in Xinjiang, including celebrity endorsements, cultural and sports activities, cross-regional cooperation, tourist trains, and the construction of tourist highways.?
Firstly, celebrity endorsements have become a major highlight of Xinjiang’s tourism. Well-known hosts such as Sa Beining and Ni Gemaiti, as well as entertainment industry figures such as Zhang Hanyun and Meng Jia, have appeared in Xinjiang to endorse its ice and snow tourism, greatly enhancing the popularity and attractiveness of Xinjiang’s tourism.?
Secondly, cultural and sports activities have also added new vitality to Xinjiang’s tourism. During the Spring Festival, cultural and sports activities flourished across Xinjiang, with various events such as football, basketball, and skiing taking place throughout the Tianshan Mountains, not only enriching the cultural life of the local population but also attracting a large number of tourists to participate in and watch.?
In addition, cross-regional cooperation has brought new opportunities for the development of tourism in Xinjiang. Heilongjiang, Jilin, and Xinjiang have strengthened cooperation in winter tourism, ice and snow sports, cultural exchanges, and other aspects, jointly promoting the cross-regional development of the ice and snow economy and sharing the opportunities for ice and snow tourism development.?
The operation of tourist trains has also injected new impetus into Xinjiang’s tourism. Departments such as the Ministry of Culture and Tourism and China Railway have organized the operation of numerous tourist trains to support Xinjiang, directly transporting tourists to various parts of Xinjiang, effectively promoting the development of Xinjiang’s tourism industry.?
Lastly, Xinjiang has also actively promoted the construction of tourist highways, such as the Duku Highway and the Yizhao Highway. These highways not only connect Xinjiang’s natural landscapes but also enhance tourists’ travel experiences, providing strong support for the high-quality development of tourism in Xinjiang.?
In summary, there are various ways to boost tourism in Xinjiang, and these initiatives have jointly promoted the prosperous development of Xinjiang’s tourism industry.?