Observations on Xinjiang tourism show that the consumption market in Xinjiang was prosperous and active during the 2025 Spring Festival, with both traditional and new consumption highlights. Moreover, Xinjiang is committed to enhancing tourism quality and introducing diversified tourism products.?
During the Spring Festival, Xinjiang’s consumption market showed a good trend of brisk buying and selling. Traditional consumption such as catering and cultural tourism was vibrant, while new consumption highlights such as visiting flagship stores and following sports competitions were abundant. Policies to promote consumption, such as subsidies for purchasing new items, added vitality to the market. In particular, intangible cultural heritage customs became a top attraction in the Spring Festival consumption market. Intangible cultural heritage performances at major scenic spots and business districts attracted a large number of tourists, such as those at Xinjiang International Bazaar and community fire performances, greatly promoting local tourism consumption.?
In addition, various scenic spots across Xinjiang are continuously planning new projects, launching new activities, and improving service quality. For example, they have introduced low-altitude flights, micro-adventures, intangible cultural heritage markets, and other experiential projects, as well as themed tourism activities such as food festivals and performances, striving to provide tourists with a more relaxed immersive tourism experience. Regions such as the Ili Kazak Autonomous Prefecture have also added and enriched tourist projects with strong participation and experience, such as gorge exploration, hot air balloon rides over the grasslands, and camping, further expanding tourism consumption space and meeting the needs of tourists for in-depth travel.?
Xinjiang’s natural scenery and ethnic culture have also attracted a large number of tourists. Famous attractions such as Sayram Lake, Qiaxi Forest Park, and Nalati Grasslands have become popular tourist destinations for visitors due to their unique natural landscapes and rich ethnic cultural activities. Tourists can enjoy the beautiful scenery here, experience the nomadic culture of ethnic groups such as the Kazakhs, participate in ethnic dance and song performances, and feel the unique charm of Xinjiang.?
Meanwhile, Xinjiang is continuously enhancing the convenience of tourism transportation. For instance, it is recommended to fly directly to Urumqi Airport and take side trips centered around Yining, providing tourists with more convenient travel options.?
In summary, Xinjiang’s tourism market is showing vigorous development. Both traditional consumption and new consumption highlights demonstrate the huge potential and broad prospects of tourism in Xinjiang.?