Xinjiang’s ’13th Five-Year’ tourism plan mainly revolves around constructing a new development paradigm for all-for-one tourism that integrates resources, industries, and collaborative development. It aims to drive and promote coordinated economic and social development through the tourism industry. Here are the core contents of Xinjiang’s ’13th Five-Year’ tourism plan:?
I. Overall Objective?
Tourist Arrivals: Striving to reach a total of 300 million tourist arrivals in the region by 2020.?
Tourism Consumption: Achieving a total tourism consumption of RMB 600 billion.?
Tourism Employment: The number of people employed in tourism reached 2.5 million, with 1 million employed in poverty alleviation tourism in rural areas, helping lift 300,000 people out of poverty.?
II. Key Tasks?
Developing Key Tourism Destinations: Including the Urumqi International Tourism Distribution Center, the Southern Xinjiang Silk Road Culture and Ethnic Folklore Tourism Destination, etc.?
Upgrading and Improving Tourism Industry Belts: Such as the Tianshan Corridor World Heritage Tourism Industry Belt and the Northern Margin of Junggar Ecological Tourism Industry Belt.?
Creating Quality Routes: International tourism quality routes, tourism business forms that conform to global trends, unique tourism products with international competitiveness, and leading enterprises with international operating strength.?
Constructing Ten Systems:?
Constructing a Quality Tourism Destination System?
Building a Tourism Distribution System along the Silk Road Economic Belt?
Constructing a Self-Drive Tourism Service Industry System?
Advancing the Tourism Information Service System?
Building a Tourism Service Base to Enrich the Local Economy?
Cultivating a Wellness and Medical Tourism Service System?
Optimizing the Tourism Shopping Industry System?
Upgrading the Tourism Industry Element System?
Improving the Tourism Public Service System?
Expanding the Tourism Market and Marketing System?
III. Implementation Effects?
Growth in Tourist Numbers and Revenue: From 2016 to 2019, the average growth rate of tourist arrivals in Xinjiang was 38.08%. In 2017, Xinjiang welcomed over 100 million tourists for the first time, and in 2019, this number surpassed 200 million. In 2020, despite the adverse effects of the pandemic, Xinjiang received a cumulative total of 158 million tourists. In 2021, it is estimated that Xinjiang will receive 190 million tourists throughout the year, with expected tourism revenue reaching RMB 143.4 billion.?
Integration of Culture and Tourism: Xinjiang’s new business forms resulting from the integration of culture and tourism have stimulated consumption vitality. By continuously exploring the cultural connotations of scenic spots, new business forms that integrate red culture, historical culture, folk culture, industrial culture, festival culture, film and television culture, cultural and artistic works, intangible cultural heritage, and tourism continue to emerge, accelerating the transformation and upgrading of the cultural and tourism consumption market.?
In general, Xinjiang’s ’13th Five-Year’ tourism plan successfully promoted the rapid development of the tourism industry through a series of measures, achieving significant growth in tourist numbers and substantial increases in tourism revenue. It also facilitated the integration of culture and tourism and the development of new business forms.?