The tourism planning for Yili Kazak Autonomous Prefecture (abbreviated as Yili Prefecture) can be carried out around its rich natural and cultural resources. Here is a comprehensive tourism planning suggestion:?
I. Overall Positioning and Goals?
Positioning: Transform Yili Prefecture into an internationally renowned tourism destination integrating natural scenery, ethnic culture, and historical relics.?
Goal: Enhance the popularity and influence of the Yili Prefecture’s tourism brand, promote the integrated development of tourism and related industries, and drive sustained local economic growth.?
II. Key Development Areas and Projects?
Sayram Lake Scenic Area?
Positioning: With the beautiful natural scenery of alpine lakes and the White Swan Nature Reserve as the core, create a destination for photography, birdwatching, leisure, and vacations.?
Planning: Strengthen infrastructure construction to enhance tourist service experience; carry out ecological protection and restoration work to maintain clean lake water quality; organize photography competitions, birdwatching festivals, and other activities to attract tourist participation.?
Nalati Grassland?
Positioning: With alpine grassland scenery and Kazakh national culture as its characteristics, create a grassland eco-tourism area.?
Planning: Improve grassland walking trails, viewing platforms, and other tourism facilities; promote grassland horseback riding, pastoral entertainment, and other experience projects; strengthen grassland ecological protection and restoration.?
Kalajun Scenic Area?
Positioning: With deep and steep grand canyons and winding rivers as highlights, create an adventure and hiking tourist attraction.?
Planning: Strengthen scenic area safety management, improve hiking trails, rescue facilities, etc.; carry out canyon exploration, hiking, and other activities; strengthen scenic area environmental protection and monitoring.?
Huocheng Lavender Base?
Positioning: With lavender planting and processing as its characteristics, create a romantic flower sea tourism experience area.?
Planning: Expand lavender planting scale and improve planting quality; develop lavender essential oils, sachets, and other tourist commodities; hold lavender festivals, flower sea concerts, and other events to attract tourists.?
Tekes Bagua City?
Positioning: With its unique Bagua City layout and rich historical culture as its characteristics, build a famous cultural tourism city.?
Planning: Strengthen the protection and restoration of historical and cultural sites; conduct research and promotional activities on Bagua City culture; launch Bagua City exploration, historical and cultural experience, and other tourism routes.?
III. Tourism Infrastructure Construction?
Transportation facilities: Improve the construction of transportation hubs such as airports, railway stations, and bus stations to enhance tourists’ travel convenience; strengthen transportation connections between scenic spots, and build tourist-specific highways and sightseeing bus routes.?
Accommodation facilities: Develop various accommodation forms such as high-end hotels, homestays, and campsites to meet the needs of different tourists; improve accommodation service quality and management levels.?
Catering facilities: Promote Yili’s unique culinary culture, develop special culinary streets and snack streets; strengthen catering hygiene supervision and food safety guarantees.?
IV. Tourism Marketing and Promotion?
Brand building: Strengthen the shaping and promotion of Yili Prefecture’s tourism brand to enhance its brand awareness and reputation.?
Channel expansion: Expand tourism market channels through online and offline methods, and strengthen cooperation with tourism e-commerce platforms, travel agencies, etc.?
Event planning: Regularly hold tourism festivals, sports events, cultural exhibitions, etc., to attract tourists’ attention and participation.?
V. Tourism Service and Management?
Improve service quality: Strengthen the training and management of tourism practitioners to enhance their service awareness and professional skills.?
Strengthen supervision: Strengthen supervision of the tourism market to crack down on illegal operations and unfair competition; strengthen tourism safety management to ensure the safety of tourists’ lives and property.?
Improve complaint handling mechanisms: Establish and improve tourism complaint handling mechanisms to promptly resolve tourist complaints and disputes.?
In summary, the tourism planning of Yili Prefecture should fully leverage its unique natural and cultural resources. By focusing on the development of key regions and projects, strengthening tourism infrastructure construction, expanding tourism marketing and promotion channels, and improving tourism service and management levels, the tourism industry will be promoted to develop in a sustained and healthy manner.?