In the practice of tourism communication in Xinjiang, it is conducted through various methods and channels, aiming to enhance Xinjiang’s tourism popularity and attractiveness.?
As a historically famous Silk Road location, Xinjiang possesses rich tourism resources and a diverse cultural background. To effectively disseminate Xinjiang’s tourism image, various strategies have been adopted locally:?
Cultural Landmark Promotion:?
Through programs such as "Decoding Chinese Landmarks", Xinjiang’s landmark culture, such as the characteristics of Ili and other places, is deeply explored and presented. In the form of short dramas, micro-movies, etc., the culture of geographical indication products is systematically presented and highly integrated with tourism, contributing to the high-quality development of landmark culture.?
Corporate Hard Work and Publicity:?
Xinjiang enterprises such as SF Express and Sinopec Xingxin Xinjiang Green Hydrogen New Energy Co., Ltd. have gone all out to increase production during the New Year period, not only ensuring the normal operation of economic activities but also indirectly promoting Xinjiang’s logistics, energy, and other industrial advantages through their own business activities, providing background support for tourism communication.?
Investment Promotion of Cultural Tourism Industries:?
By holding investment promotion events for cultural tourism industries such as "Meeting Wujiaqu in Chongqing", it attracts entrepreneurs and investors from other regions to focus on Xinjiang’s cultural tourism resources, sign cooperation agreements, and jointly promote the development of Xinjiang’s cultural tourism industry.?
Film and Television Promotion:?
The successful broadcast of film and television works such as iQIYI’s self-produced mini-series "My Altay" not only boosted the tourism popularity of the Altay Region but also drove the development of the entire Xinjiang tourism industry, becoming an effective means of tourism communication.?
Innovative Promotional Models:?
The Altay Region has cooperated with multiple parties to innovate promotional models, such as launching themed flights, classic tourism routes, preferential policies, etc., to attract tourists to experience and further expand Xinjiang’s tourism influence.?
In summary, the practice of tourism communication in Xinjiang encompasses multiple aspects such as cultural landmark promotion, corporate hard work and publicity, investment promotion of cultural tourism industries, film and television promotion, and innovative promotional models. These strategies collectively enhance Xinjiang’s tourism popularity and attractiveness, driving the comprehensive development of Xinjiang’s tourism industry.?