Xinjiang actively promotes the development of the tourism industry through various policies and measures.?
In recent years, Xinjiang has taken a series of effective measures to promote the high-quality development of the tourism industry based on its rich natural and cultural resources. These measures include but are not limited to:?
Policy guidance and planning first: Xinjiang has issued multiple policy documents, such as the ‘Three-Year Action Plan for Accelerating the High-Quality Development of the Tourism Industry in the Autonomous Region (2024-2026)’ and the ‘Implementation Plan for Stimulating the Vitality of the Ice and Snow Economy through the High-Quality Development of Ice and Snow Sports in the Autonomous Region’, providing clear guidance and planning for the development of the tourism industry.?
Differentiated development of ice and snow tourism: In the face of the homogenization of ice and snow tourism projects, Xinjiang has taken a differentiated and characteristic path of ice and snow economic development by improving service quality, leveraging event traffic, tapping into unique resources, and promoting the integration of culture, sports, and tourism, making ice and snow tourism a bright business card of Xinjiang.?
Improving tourism infrastructure: In order to enhance tourism convenience, Xinjiang has added foreign currency exchange points in multiple tourist cities and scenic areas, and promoted the popularity of foreign currency POS machines to meet the payment needs of international tourists, providing a better tourism experience for both domestic and foreign tourists.?
Enriching tourism product supply: Relying on Xinjiang’s unique resource advantages, a series of high-quality tourism products such as themed tours, self-driving tours, and customized tours have been planned and launched. At the same time, the domestic and international airline network has been continuously optimized, with the addition of popular tourist routes and customized flights to attract more tourists to Xinjiang.?
Strengthening promotion and publicity: By hosting various large-scale literary and artistic events and tourism promotion activities, as well as utilizing new media platforms for extensive promotion, Xinjiang has further enhanced the brand awareness and influence of ‘Xinjiang is a great place’, attracting the attention of a large number of tourists.?
In addition, Xinjiang has achieved the unity of ecological, social, and economic benefits by strengthening government promotion, social participation, market operation, and industry self-regulation, promoting the healthy and sustainable development of the tourism industry.?