Xinjiang tourism orders have shown a significant growth trend in recent years. Specifically:?
Spring Festival Tourism Order Situation?
Overall Data: During the Spring Festival of 2025 (from January 28th to February 4th), Xinjiang received a total of 7.9425 million tourists, a year-on-year increase of 10.04%; tourist consumption amounted to 8.075 billion yuan, a year-on-year increase of 9.35%.?
Ctrip Platform Data: According to the "2025 Spring Festival Tourism Summary Report" released by Ctrip, the number of ticket orders for Xinjiang increased by 60% year-on-year, and inbound tourism orders increased by 58% year-on-year.?
Urumqi Performance: Urumqi has attracted a large number of domestic and foreign tourists with its abundant ice and snow resources and unique cultural charm, ranking among the top three popular destinations for ice and snow tourism. During the Spring Festival, the number of hotel orders in Urumqi increased by 8% year-on-year, and inbound tourism orders increased by 61% year-on-year. The main sources of tourists were Hong Kong, Taiwan, China, as well as South Korea, the United States, and Japan.?
Summer Vacation Tourism Order Situation?
Overall Growth: During the summer vacation of 2024, Xinjiang inbound tourism orders increased by 146% year-on-year, and the popularity of culture and tourism across the region continued to rise.?
Specific Cities: Urumqi ranks among the top ten provincial capitals in terms of hotel order growth, while Kashgar and Yining are listed among the popular county-level tourist destinations during the summer vacation.?
Popular Projects: Educational tours, RV tours, chartered bus tours, and other tourism projects focusing on family outings and high-quality companionship have become popular during the summer vacation. Among them, the Xinjiang ring road tour is a popular route during the summer vacation, with 8- to 10-day long-distance tours being tourists’ favorites.?
Overall Analysis?
The growth in Xinjiang tourism orders benefits from its unique natural scenery, rich cultural resources, and continually improving tourism infrastructure. With the sustained recovery of the tourism market and people’s pursuit of high-quality travel experiences, Xinjiang tourism orders are expected to continue to maintain a growth trend. Meanwhile, various regions in Xinjiang are actively exploring and innovating tourism development models to attract more tourists to experience this mysterious and beautiful land.?