The tourism brands of Xinjiang include ‘Xinjiang, a Great Place’, ‘Urumqi Immediate Travel’, and Karamay’s ‘Journey to the Wilderness, Fashion Capital’.?
‘Xinjiang, a Great Place’ is a widely promoted cultural tourism brand. Through a series of measures to expand the influence of cultural tourism promotion, this brand has established a media matrix of over 350 outlets across Xinjiang, dedicated to telling the story of Xinjiang, China from multiple perspectives and enhancing the effect of integrated communication. Its operated new media platforms include multiple domestic accounts and overseas platform accounts, mainly promoting Xinjiang’s cultural tourism resources through short videos, live broadcasts, and high-quality images and texts.?
‘Urumqi Immediate Travel’ is a brand-new cultural tourism IP created by Urumqi, implying the hope that tourists can depart now, arrive immediately, travel immediately, and be happy immediately. With the theme of Akhal-Teke horses, this brand has launched activities such as Akhal-Teke horse parades, horse racing events, and equestrian performances, allowing tourists to experience the novelty brought by horse culture and injecting new vitality into the tourism market of Urumqi.?
Based on its unique wilderness landscapes and petroleum industry, Karamay has created the cultural tourism brand of ‘Journey to the Wilderness, Fashion Capital’. In recent years, Karamay has comprehensively promoted the integration of culture and tourism, developed all-for-one tourism, and created a number of distinctive tourism categories such as petroleum industry tours, red education tours, and RV vacation tours. It has transformed from an oil city based on oil resource development into a tourist city that attracts tourists.?
In addition, many tourism enterprises in Xinjiang are actively building their own tourism brands. For example, Xinjiang Xintu Tourism Culture Development Co., Ltd. focuses on in-depth tours, customized tours, adventure tours, and other services in Xinjiang. Xinjiang Ancient Road Travel Agency provides various tourism services such as group tours, organized tours, and photography tours in Xinjiang.?
These tourism brands together constitute the diverse tourism market of Xinjiang, providing tourists with a variety of travel options.?
