Xinjiang tourism was highly popular in 2025, especially with ice and snow tourism and intangible cultural heritage tourism becoming highlights.?
During the Spring Festival, Xinjiang attracted a large number of tourists with its unique natural scenery and rich folk cultural activities. Intangible cultural heritage tours, ice and snow tours, and in-depth county tours became hotspots in Xinjiang’s cultural tourism market.?
Ice and snow tourism in Xinjiang is particularly popular, with ski resorts across the region incorporating elements of culture, folklore, sports, and other aspects, making skiing during the Spring Festival a new fashion.?
From the perspective of passenger flow at popular ski resorts nationwide, Xinjiang ranks among the top five in skiing popularity, with Urumqi even ranking among the top three popular destinations for ice and snow tourism.?
Furthermore, Xinjiang has introduced various winter tourism activities and boutique tourism products during the Spring Festival, covering skiing, snow appreciation, and other projects, attracting a large number of tourists to experience the charm of ice and snow in Xinjiang.?
Meanwhile, the intangible cultural heritage performances at major scenic spots and commercial districts in Xinjiang are also diverse, providing tourists with a profound cultural experience.?
Apart from ice and snow tourism and intangible cultural heritage tourism, Xinjiang also boasts numerous scenic spots worth visiting. For example, tourists can take a self-driving tour around Sayram Lake to admire the lake scenery and snow-covered landscapes; or head to Tianshan Tianchi to experience the fairyland beauty of snowy mountains and azure waters; they can also visit the General Mountain Ski Resort in Altay to enjoy the fun of skiing.?
Moreover, the ancient city of Kashgar and the Hetian Night Market in southern Xinjiang also have unique characteristics, allowing tourists to fully enjoy the cultural scenery and culinary temptations of southern Xinjiang.?
In general, the tourism market in Xinjiang flourished in 2025, providing tourists with a rich variety of travel experiences, whether it was ice and snow tourism or intangible cultural heritage tourism.?