Sa Beining mainly participated in two Xinjiang tourism variety shows: "Three Meals and Four Seasons" Season 2 and "Suddenly ‘Xin’dong Winter".
"Three Meals and Four Seasons" Season 2
Program type: Large-scale seasonal food, culture, and tourism program
Program content: As one of the hosts, Sa Beining joined renowned writer Liu Liangcheng and literary guests Shang Wenjie,麦迪娜, among others, to form a flavor-seeking team and embark on a culinary journey in Urumqi. Using food as a clue, they deeply explored Xinjiang’s history, culture, nature, and the moving stories of Xinjiang people’s love for life and their active struggle.
Program highlights: Tasting laghman noodles at the Xinjiang International Bazaar and searching for and cooking ice-clad horse meat at the Tianshan Pasture in Haxionggou, Urumqi.
"Suddenly ‘Xin’dong Winter"
Program type: Xinjiang celebrity ice and snow experience slow variety show
Program content: Sa Beining and other celebrities such as Winter Olympic Games champion Zhou Yang, actor Wang Likun,麦迪娜, singer Jiang Chao, and host Du Haitao, experienced the skiing challenge on Aiwen Avenue in Urumqi and enjoyed the winter scenery.
Program impact: The program sparked heated discussions among netizens about tourism in Xinjiang, boosting its popularity.
In addition, Sa Beining’s tourist activities in Xinjiang were not limited to participating in variety shows. He was also encountered by netizens vacationing in Xinjiang, dancing with Nigmat, showing his approachable and versatile side in private.
. At the same time, Sa Beining also took his family to visit Xinjiang, experiencing activities such as skiing and social fire parades, becoming the focus of netizens’ attention.